-- located at 196 Main Street Roanoke, In --


The North End is a fashion store and boutique hotel on the cutest main street you've ever seen. We travel the world to bring one of a kind lines to our friends back home. Come shop or stay with us, let us send some shopping to you, or enjoy our galleries of travels and styles. We try to have something for everyone here, after all at the North End, different is beautiful. 

new in town


for this season we hit the shows of london, vegas, nyc, and paris with a few calls to san fran, dc, and verona, italy. hope you love it as much as we do : ) 


Don't miss our next event! teaming up with la dolce vita for coffee, mimosas, truffles, and fashion!